Top 5 Personalization Apps on Android in Brazil Q3 2025

In the third quarter of 2025, the personalization app market on Android in Brazil showcased notable trends in downloads, revenue, and active users, according to Sensor Tower data.

Zedge™ Wallpapers & Ringtones saw fluctuating weekly revenue, peaking at around $752 in mid-August. Downloads remained strong, with a slight dip towards the end of the quarter, from 16.4K in late July to 13.5K by September's end. Active users experienced a decline from 372K at the start of July to 272K by the end of September.

Niagara Launcher ‧ Home Screen experienced a steady increase in revenue, concluding the quarter at approximately $742. Downloads fluctuated slightly, maintaining a range around 4.5K. Active users showed a consistent trend, ending the quarter with about 127K users.

Smart Launcher 6 ‧ Home Screen demonstrated a significant increase in revenue, reaching $759 in mid-September. Downloads peaked at 11K in early September, while active users remained stable, hovering around 300K throughout the quarter.

Parallel Space - app cloning maintained a steady revenue trend, ending at $275. Downloads showed a gradual decline from 14.6K in early July to 11K by the end of September. Active users remained robust, peaking at 418K in early August.

Cleanup Your Phone displayed a consistent increase in revenue, reaching $215 by the end of September. Downloads peaked mid-September at 2.8K but declined to 1.2K by the end of the month. Active users saw a gradual decrease from 29.3K at the beginning of July to 25.7K by the end of the quarter.

These insights provide a snapshot of the personalization app landscape on Android in Brazil for Q3 2025. For more detailed analytics, visit Sensor Tower.